With business norms rapidly changing, many SMEs need to reassess their strategy and build resilience into their business model. This may include revisiting their value proposition, suppliers, or customer base to ensure they continue to be viable. There is a difference between revamping and reenergizing.
This SME had reached a point where they needed to spend time on rather than in their business. The covid19 pandemic has accelerated the need for change, but many SMEs are not sure where to start.
Conveying complexity using clear unambiguous language, being able to speak with clarity and confidence: this is communication at its best. It is the sort of communication that is relevant to all business sectors and is key for a competitive advantage in presentations.